Viadrina Center B/ORDERS IN MOTION


The 4th Encounter Conference: Managing manorial heritage, EUV, 5.-7.10.2018

Managing manorial heritage: Scaling and balancing of public and private issues

European University Viadrina in Frankfurt (Oder)

The evolutionary socioeconomic changes in Western Europe as well as the revolutionary turns in Central and Eastern Europe have contributed to a shift in the role of properties, which had originally been built as private land estates of the nobility. Concerns have increased, but new opportunities have also emerged.

These processes have been accelerating over the last decades due to the restructuring of land use and land property. Even urbanization and depopulation have, to a different degree, been affecting rural regions and their historically grown spatial and built structures. Maintaining the most valuable historic manors and castles has become a more and more challenging task.

At the same time, especially this category of objects is one of the most powerful foundations for all kinds of strategies in tourism planning, or – to express it more broadly – in the spatial development of whole regional entities. Indeed, several leisure, knowledge and experience-oriented developments in the society provide new chances for the manorial heritage.

We invite academics and practitioners to discuss current challenges of manorial heritage management on three levels:

  • Governance in tourism and spatial planning (macro-level): To what extent do heritage governance strategies in different European countries come from the top of the planning authorities? How do they work?
  • Horizontal interconnections and lobbies (meso-level): Can the existing manorial attractions be horizontally interconnected in order to create cooperative lobbies and networks with relevant offers for tourism and creative industries?
  • Strategies of individual development (micro-level): How can an individual manorial estate be developed and interconnected with the local, regional or supra-regional audiences in a bottom-up manner?


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